So many people have contacted me or visibility mobile over the past few weeks. Many of them have congratulated us. Others have dismissed what we are doing as a short term interim solution for the mobile web. Some have even questioned the need for SEO on mobile sites.
So, firstly, thank-you for all the congratulations – last year was an amazing year for me and my experience in mobile and working on projects for all sorts of brands large and small has just opened my eyes to another world of mobile search possibilities.
Secondly, in all honesty, I love feedback good or bad. Mobile SEO might be the interim solution for the mobile web. But, you know what. If it serves a purpose and it gets brands top placement and makes the whole ecosystem grow... then so be it. I love the mobile web and anything that helps it succeed can only be a good thing.
But if there is one thing that I can prove is that mobile SEO is vital. To quote Steve Wing from the Guardian, “if you can’t be found online then you don’t exist” (see http://www.gomonews.com/mma-brands-and-agencies-event-at-bafta-london-with-ba-the-guardian-and-ogilvy/)
So, this is my attempt to bust at least one myth.
What is the myth?
Simple web design with the right name and anchor text will get you to the top of mobile search engines.
Answer: Wrong!
I created a mobile site: m.gomo.zinadoo.com (now one year old - redirected to m.gomonews.com for 3 months)
It is an ultra simple mobile site – it is just under one year old today. I indexed it in one place only – but that is all I did – bar doing a search on ready.mobi (also an indexing tool I heard) for the site.
I decided to rely on the fact it is a simple site to get me found.
Just under one year later – nothing.
Yes. Nothing. The site is nowhere. Even when it was redirected to the gomonews.com domain.
What does this mean?
Don’t assume. Don’t rely on anything and a little bit of effort or (if you have a Zinadoo site using our SEO Wizard or a webmaster our SEO tool) you can achieve results within weeks.
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