Mobile SEO

mobile SEO Ireland: visibility mobile booth at The Future Internet event in Dublin

Sinead Quealy our COO will be at The Future Internet event in Dublin's Digital Hub today

http://www.futureinternet.ie/FutureInternet/index.html

She will be there demonstrating metaTXT to companies and shouting out about our soon to be revealed mobile SEO services.

More information on how many metaTXT users we have and adoption by search engines and vendors in the working group will be announced shortly.  More on the event from Sinead this week.

visibility mobile to join the MAG and the MMA

After a marathan meeting we secured budget to join two mobile associations.

The MAG (dotmobi advisory group) and the MMA.

We will be an associate within the MAG but have decided on full Region (EUROPE) membership of the MMA.

I also spoke to the Head of the UK MMA Paul Berney and I think that I am going to get involved in the UK Council.

Now back from her travels in Romania  - Sinead Quealy our COO is filling out the membership forms as we speak and I am filling out some others that will drive the uptake of metaTXT....

... but more importantly we see our membership of these groups as a chance to drive mobile SEO understanding globally.

Opera plus Mobile Meta Search Engine?

Opera made some big announcements last week.  Tony covered it for GoMo News here:
http://www.gomonews.com/mama-mia-operas-new-kind-of-search-engine/

there is also a direct link here: http://dev.opera.com/articles/view/mama/

What is it?
Well – it is called MAMA and it is a Metadata Analysis and Mining Application”.  The purpose of this is to find out what scripts are being used on mobile and how sites can be categorised from this

From the report:
Enter MAMA—the "Metadata Analysis and Mining Application". MAMA is a structural Web-page search engine—it trawls Web pages and returns results detailing page structures, including what HTML, CSS, and script is used on it, as well as whether the HTML validates. In this document, and the ones that link from it, you'll find data that has been pulled from MAMA so far. There is a lot of information here, but every effort has been made to keep it readable and interesting for the various types of people who might be interested in such data.

What we think?
I have to say that Opera might not know it but by even thinking of the concept of MAMA it is endorsing metaTXT and driving the same ambition of the metaTXT standard. What we aim to do is to enable ALL search engines to search. Opera seems to have stepped on one of the ideas that visibility mobile found when talking to search engines about the problems of mobile SEO, ranking and pulling the most relevant data or leading search engines to the best data.

So, in short I am delighted.  I will be contacted Opera and will invite them to join our working group on metaTXT. I will also explain why crawling a user agent is better than crawling the whole of the mobile web and why the metaTXT standard is vital for the success of the mobile Internet.  One search engine is a starting point. MAMA is a good idea –but we want to drive the whole mobile WEB and so this is when ALL search engines must follow one single standard.

Saying that... what a great initiative and I will definitely be using these results and referring back to this paper when I moderate or present.

visibility mobile at Asia World Congress in Macau

Paul Savage and myself (Bena Roberts) will be at Mobile Asia World Congress in Macau.  I am already excited as the event looks great!  I will be doing some other work for GoMo News there as well - but will try to focus on visibility mobile.

We will be going into BETA at the event so get ready. I have an arm of meetings planned - this time mainly with mobile operators.

I am amazed that so many mobile operators have taken an interest in mobile SEO and metaTXT. In fact I am in shock.  The original plan was to drive Mobile SEO and standards via mobile vendors. But all of a sudden its the mobile giants that are shaking our hand.

Its actually all very very exciting!

If you would like to meet - let me know! bena@visibilitymobile.com

visibility towers and mobile SEO services on fire!

So, I am currently in Waterford and I have been having a really busy time. But what I love the Irish work hard play hard attitude. I have to admit I have been out on the town quite a bit.

But the day started on Sunday when I met Paul Savage (CEO) and (secret man - will explain more later) for dinner. We went to Downes first. A lovely real Irish pub (with real Irish workers) where they brew their own Whiskey. It was lovely with an open fire place and dark corners and everything.

But the building next to Downes burnt down this year and all that is left is a huge hole.  (Fire incident number 1).

Then we went to our local French restaurant for dinner and during the interview the Fire Brigade turned up and three strong Irish fire fighters ran through the restaurant and into the kitchen. The French stove had caught fire. (Fire incident number 2).

The next day we started at 8am with a power breakfast where Sinead Quealy (COO) and I finalised the metaTXT working group agreement (already sent out to several companies during the day yesterday).

Then Paul and I went into a marathon 2 hour power session gearing up for BETA launch of visibility mobile at Asia World Congress. Niall Cusack (CTO) gave me a pre-roll demo and I was speechless.  This thing looks really really hot. OK - some more work also needs to be done on visibility mobile SEO website and I haven't done any on-line SEO for the site yet - but the product show case for phase 2 is pure genius.

After that we went for lunch with guru Micheal 0' Foghlu at the Waterford Crystal grounds which was great. I have asked Micheal to take a part in driving the research base of the business and more on that later.

So then we all sat down in a group for a session on a new arm of visibility mobile SEO and just as we were getting our teeth into it - the fire alarm went off and we all had to make a run for it. (Fire incident number 3).

So that is it - Ireland is hot and visibility mobile or what we are doing is simply on fire!

But seriously, everyone in the office worked late and we made huge progress. Sinead then had to run as she is flying from Cork to Romania this morning. Paul had to work late so Niall our CTO and myself had the most lavish dinner at La Palma followed by true Irish drinks with the locals in Geoff's. I love Waterford. It is a great place. Lots of really exciting things to come and news on a few ground breaking partnerships and deals. 

Today I fly to Manchester for meetings with brands followed by a workshop on Mobile SEO on Wednesday.