Seizing the Mobile Web Opportunity with Mobile SEO
The time is now to seize the mobile web opportunity. The opportunity will enable brands to take part in an industry anticipated to be worth USD 3.8 billion by 2010 (eMarketer) or USD 12 billion by 2012 (Gartner). The number and variety of mobile searches and multimedia search engines tripled in 2007 and 2009 is penned to be the year of mobile search.
In order to benefit from the mobile internet, prominent placement on the mobile Internet is vital. This paper will unveil visibility mobile’s guidelines for Mobile site optimisation.
These guidelines will assist any brand or webmaster to successfully market mobile SEO services and embrace a new opportunity.
Introduction
Opinions are divided on mobile search and mobile search optimisation. Online SEO specialists are fighting to mirror traditional concepts of Page Rank and cross-linking. But these techniques are not relevant for mobile because of the nascence of the mobile Internet. There is no Alexa ranking or comScore and hence no authority in mobile for popularity.
But all hope is not lost. There are still techniques that can be used to bolster the profile of mobile sites online. We will look specifically at the following three areas as they are core to our strategy at visibility mobile.
1. Online techniques vs mobile
2. Metatxt
3. Social Media Strategy
OK - so above is the intro on my Mobile SEO paper - download it here!
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