Anyone looking for exposure in Asia, India or outside of Europe and the US should use BuzzCity. Those that need EU or US exposure - BuzzCity is not quite there yet.
I ran a USD 20 ad campaign with BuzzCity. I got an impressive impression rate and steady click through rate -but despite having placed a hight PPC to target the US and Europe - I got virtually no eyeballs there.
So, I had to question the value of the mobile ad campaign as a business. If traffic is needed for Mobile SEO services (where mobile search engines track on popularity) BuzzCity is ideal.
Where sales are needed to drive a new business in the US or Europe - then BuzzCity should not be the first choice.
The screen shots below show some campaign results.
Above is a general overview of how the USD 20 was spent and where impressions vs clicks. I was extremely happy with these results as for such a small spend my click total of 942 was worth while. I remain to be amazed how cheaply this ad campaign was and am glad that the CTR is consistent and realistic.
The image above shows where my ad campaign got exposure. It was all in countries that I didn't want to target specifically. Once again this shows that global exposure is possible with BuzzCity.
So, I took a look at my mobi site where the traffic went and there was a considerable lift to tie in with the campaign. I didn't put enough money in to improve rank or have a knock on effect on the search engines -but with in the community where the mobi site is resident I noticed some activity. Traffic, drives traffic and curiosity. Which means that with a small spend the overall CTR was impacted in countries that were important to me as peers noticed that my site starting getting more traffic and wanted to see what it was and why that was important.
Once again more proof that social media plus Mobile SEO plus mobile advertising provides the most complete strategy available for mobile visibility.
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