Well, so far its not bad on the Mo'Jiva new advertising network.
After a week - on one campaign (with zero personalisation) I have managed a 0.03% click through rate.
The number of impressions has amazed me 904903 (that was more than AdMob - in the three trials I did with AdMob last year). So I have only spent about USD 6 and over the weekend I am going to go in an re-tweek the adverts by setting times for pushing and channels.
Will draw some conclusions at the end.

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