This workshop will teach you the basics of mobile advertising. It will teach you the terminology surrounding mobile advertising and give you the ability to initiate a mobile advertising campaign.
The workshop is ideal for anyone involved in mobile advertising or marketing. The class will be interactive and ensure that any participants get the depth of understanding necessary to either discuss, master or undertake mobile advertising campaigns.
Lesson Plan
Introduction to Mobile Advertising (30 minutes)
Questions Addressed: What is Mobile Advertising? Why is it important? Why is it different to traditional Advertising?
What is the difference between Mobile Search, Mobile Advertising and Mobile Marketing?
Comprehensive Assessment of Mobile Advertising (30 -45 minutes)
Questions Addressed: So we know what it is – but how do we do it?
This is the most vital lesson of the day. It will teach individuals the basics of mobile advertising. From what is mobile ad inventory or PPC, CPM, CPC etc. But most importantly we will focus on keywords essential for successfully running a mobile campaign. These included contextual advertising, search advertising, targeted advertising, personalisation, recommendation and SMS marketing.
Interactive lesson (1.5 hours)
Note: Each student will need a mobile phone and a laptop for the interactive lesson.
We will all create a mobile advertising campaign.
We can use a real mobile site and real networks and step by step optimise the campaign in the most efficient and effective way.
Before this – we will look at case studies of big brands such as JumpTap, Google and Decktrade or Yahoo! in order to try and learn as we work. This should ensure that by the end of the lesson everyone will be confident about mobile advertising, mobile advertising terminology and the way in which mobile advertising functions.
Working Break or Working Lunch
Mobile SEO Workshop (1.5 – 2 hours)
This section is about the Mobile Internet. It will empower users to create and optimise mobile sites simply, easily and quickly.
Questions Answered 30 minutes
What is the Mobile Internet? Why is it different to online? What is a mobi site and which mobile search engines are there?
Why is the mobile Internet different and what are quick and easy ways to optimise it? Who are the players and what is the difference between a transcoded site to a mobi site?
Participation Workshop
This participation workshop will demonstrate specific ways to create mobile websites and then optimise them. It will ensure that anyone is confident in creating several mobile sites effectively indexing them and getting them onto Mobile Search engines.
We will address mobile keywords, meta tags and optimisation techniques, alt tags and the differences between mobile web sites at the moment.
Who Should Attend?
Anyone interested in Mobile Advertising from brands, professionals, start-ups, communication companies and PR agencies interested in social media optimisation.
If you are only interested in Mobile SEO we recommend you come to our unique Mobile SEO seminar - where we show you how top optimise sites, index, insert meta-tags etc.
Where will this take place?
June 17th London Victoria
How much will it cost?
Half Day Mobile SEO only GBP 295
Full Day GBP 595
Why Us?
We have been involved in Mobile Search and Advertising since 2004. We have run and managed several mobile advertising campaigns and consulted to mobile search companies or Web sites looking for a Mobile SEO solution.
We believe in learning via doing. Our workshops are interactive and based on structured lesson plans and real examples.
I wanted to share my new seo tool called the Keyword Competitive Index. It has killed the KEi and I show how to compete for keywords in the web 2.0 world. This will change how we view seo variables and competitive evaluation.
Lance Young
Inventor of the KCI
Keyword Competitive Index.com
Posted by: keycompindex | May 22, 2008 at 01:14 AM
Education instead of a lot of guessing is needed to make Mobile Advertising and Mobile SEO work well. Hope it goes well, Bena.
Posted by: Eric Chan | May 24, 2008 at 07:27 PM
Bena:
If there were any way for me to get to this workshop I most certainly would attend. Looks like a great event. I'll be mentioning it at my System Seminar presentation this coming weekend - quite a few UK folks are attending the System.
If you are recording it, please let me know.
Posted by: Kim Dushinski | May 28, 2008 at 07:42 PM
Kim
thanks a lot! The next one is going to be in San Francisco I think. I am not sure if I will do the full workshop -but maybe a meet and greet to engage new business.
Am working on a plan now!
Posted by: Bena Roberts | May 29, 2008 at 09:37 AM