I found the set up as a publisher for Buzzcity Mobile advertising services interesting but not very structured.
Signing up as a publisher is like being a child in a sweet shop. There are several options, packs, pre-made tools and services that users can choose from. This makes it fun and you click around a lot, but it also makes it messy.
Although, after only a few hours of playing around on BuzzCity - I can see why traffic to the mobile social network is huge. All publishers get a free mobile page, instantly. On top of that there is an online ethic of "linking". Be it widgets, your blog name or your mobile site - users are encouraged to add links and create pages and get widgets - for the promise of an no brainer revenue share.
To set up as a publisher I used the new Mobile SEO winksite (www.winksite.com/benar/mobileseo)
So part one of the set up was simple, you log in to www.buzzcity.com and click publisher.
I didn't like this section as you had to decide if you wanted to serve display or text ads and classify the site very early on - without knowing the rest of the options available.
But what I did like in the next screen shot is the very clear "Default Ads". What this is, is that the default ads will go to the "myGamma Exchange" which will increase traffic to your site. So after I set my adverts to general and saved this - I went to find out what the Gamma Exchange was.
I didn't have to look to hard as the next section automatically leads you to the Exchange services. These are simply WAP pages automatically created for you to be put on myGamma for traffic driving and link building.
One is generic and one is personalised.
I quickly set the tabs to what was interesting to me and then I created a GoMo News & Strategy link to the site. I was advised to drive more traffic to my site by adding a reciprocal link from the Winksite back to this site - which I did very quickly.
I also added BuzzCity as a publisher with my new ID on the Winksite mobile site as well and shortly I expect to see some ads. I have already received several to approve.
But what is very apparent is the push on linking and link exchange from BuzzCity. I question whether this is a real Mobile SEO strategy -but it seems as though BuzzCity is growing by offering this service as traffic generation is vital for advertisers. The more MyGamma pages and the more cross links on each page the more traffic.
With a little bit more structure this could be very good. But uptake or success in the mobile search engines might also have an impact on the quality of the mobile site. If the traffic is coming from a low end personal MyGamma page it might not win in the "weight" or "worthiness" part of mobile search.
There is also room for improvement on selecting mobile adverts. Its nice and easy but its not clean and fresh or personal.
I am not going to make any strong judgments on this until I have signed up as a publisher - that is next.
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