Adshandy offers mobile advertising solutions globally. It's a German company and has quite a strong local brand name.
I tested it yesterday as a publisher and I started to set up as an advertiser - but I didn't finish the set up.
The publisher set-up was simple and the videos really help. But before the screen shots -first the concerns. There was zero optimisation for mobile keywords or optimisation for the ads. The set up is incredibly simple but this was a pure mobile advertising solution.
Again, what I am finding regularly is that mobile advertising providers are failing to take advantage of easy to implement tools and services. I know, I am using and running mobile advertising daily - so I am in a different position to many - but advertisers are shooting themselves in the foot and Adshandy is no exemption.
I want to optimise campaigns for clients and not just to set up an account simply.
But, back to the solution - setting up with Adshandy is simple. The home page once details are given is clean and simple.
Germany is a lot more relaxed than other companies with adverts and adult adverts. But what I found is that there is little or no education. I wanted to know where the ads were coming from what type of adult content and what is the difference between non-erotic and erotic. There needs to be more explanation and also some insight in to porn, erotic, nudity, risque.
I think it was MKhoj that also used blacklisted URL's which is just a bore. Keywords would be optimal here.
I also found the ad placement offer from Adshandy strange. With this service already clicked users don't have much choice on to which ads are placed or the CPM.
My problem is that its so easy - its a bit too easy. There was a lot of help (videos and FAQ) but they don't really help. They look good - but little else.
I found the same with setting up as an advertiser - so to be fair - I will wait a while to go back and try again - incase there are some updates in the pipeline.
Maybe I am judging harshly -but I am looking at everything now as a way of getting a better ROI or the best CTR for clients.
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