I received an email from mobile search company Mobiseer this morning. It said that Zinadoo its sister WAP site creating company and Mobiseer were teaming up and were about to launch a series of new services offering Mobile SEO services. These will be under the name of M-SEO.
I took a quick look at Mobiseer and didn’t see any changes so then I went to Zinadoo where I found an “optimise” button. Without delay I decided to create a brand new WAP site that I will track monthly on this site as a test of how or if the SEO worked.
The brand new WAP site see here: http://gomo.zinadoo.mobi
And here is how the M-SEO went.
After spending less than five minutes creating my GoMo Strategy site, I hit the “optimise” button. This lead me to a site asking me for some personal information followed by the ability to fully search engine optimise the mobile site in only three steps.
It took literally minutes and the questions asked were made for dummies. This means that they were no brainers. Users simply filled out some easy questions about site name and description and there you go.
But. The very interesting twist on this is that Zinadoo was offering users the ability to search the whole WAP site or just the home page or the keywords. This is what we have spoken about in the past.
Keywords vs site crawling for mobile. Its much easier and more feasible to search for tags and keywords on mobile than it is by crawling or getting search engines to sweep sites. This also fits into the whole Mobiseer Strategy where social segments and book marks are tagged by individuals to keep a mobile social maker for WAP sites.
M-SEO is not determined but the ability to search only keywords is a great option to add to any WAP site.
Following on, part b of the site set up was about your visitors. This was obviously for mobile advertising reasons for Zinadoo. The sites are free but Zinadoo does add adverts to the header. This means that Zinadoo can target the ads to the data inputted by the site owners to maximise CTR on their adverts as well – hence funding this service.
What we think?
OK, this is for consumer primarily –but its fast, simple easy and a complete no –brainer.
I am going to start tracking this site and will index it on some Mobile Search Engines and report back in about 4 weeks with what happens.


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