AdMob has made some significant changes and improvements to its advertising management system.
These include the following changes:
1. The daily budget.
For the first time, users can set and manage a budget for the campaign to keep in total control of costs. This is very simple to follow and is pushed visibly on the home page of the management system with in red highlights.
2. The landing page.
The moment I changed the landing page for adverts on AdMob a banner popped up and said that the minimum bid rate for the “news” section of operator mobile portals had increased to USD 0.25. This is interesting as it indicates a greater demand for this page.
I am also finding that on average the minimum bid rates average seems to be USD 0.22 – 0.25. But if you look hard enough on AdMob you can still bid at a favourable USD 0.10 rate. On competitors portals rates as low as USD 0.02 can also be obtained but only for text not display ads.
3. Fabulous Ad Tips
If these Ad Tips are not new: please excuse me. This is the first time that I have actually noticed them. They are great ways of making the landing page much more personalised and effective and could actually increase click through as users know that the advertiser is aware of their own device.
What we think?
The AdMob I saw today was much better than the one I saw the first time I tested it six months ago.
I am about to run another USD 50 campaign to push the zinadoo website gomo.zinadoo.mobi I wrote about below. More after one month on the progress.
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